A fashionable APPROACH
Based in Union County, NJ, Vic specializes in interior designer & architectural photography. His aesthetic vision utilizes personally honed photographic techniques to maximize visual impact. Published in Gallery Magazine, Middlesex Health & Life, Blueprint, Design NJ Magazine, The Star Ledger, Old House Journal and Architectural Digest, Vic enjoys collaborating with designers to bring out visual the best in every project.
Vic started in NYC as a tech assistant for sundry Vogue Magazine fashion photographers, most notably revolutionary Deborah Turbeville. “There were three photographers reshaping fashion in the late ‘80s, and Turbeville was the only American. I was fascinated with her unusual work and soaked up all I could while helping her create her iconic images.” Thereafter, picking-up his own camera, Vic turned his lens to fashion and portraiture. “I would pour over the work of Avadon and Scavullo. Their lighting was amazing.” A respite from photography yielded interim careers in commercial real estate and internet consulting, only to return him full circle just five years ago to photography.
“Photography was my first, and only true passion. Like designers, I enjoy thinking visually. All elements must come into harmony to make a great photo, but it’s mainly about the scene and the lighting. Natural light isn’t always cooperative, so I pack a ton of lighting gear.”After executing a session, typically 5-6 photos in a half-day, or up to a dozen in a full day, a lengthy retouching process begins. “All photos are enhanced using two complex software packages. I always spend about as much time after the shoot as I do actually taking the photos. It’s a critical creative process.”